Financial planning
A roadmap built around your goals: why they matter, whom they benefit, where you are now and when you want to get there.
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Build and protect wealth, today and tomorrow.
Financial planning, investment management, insurance, Medicare and business services, coordinated around the goals that matter to you.
Your advisor
Meet Eddie J. Valdes.
Since 2005, Eddie Valdes has provided professional financial services to clients in Northern Illinois, Southern Wisconsin and beyond. As President of Strong Tower Advisors, he works with individuals, families and businesses on every service below. Show Eddie where you want to go financially, and he will help build a roadmap to get there.
Services
What Strong Tower Advisors offers
Fee-based investment services & wealth management
Professionally managed, diversified portfolios built around your objectives, risk tolerance and tax situation.
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Legacy & succession planning
What impact do you want to make with your wealth and your business?
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Life, health, disability & long-term care insurance
Protecting your life and health is as important as protecting your wealth.
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Medicare Advantage & supplement plans
No two people’s needs are exactly alike. Strong Tower Advisors helps you review the Medicare landscape and understand your coverage options.
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Employer-sponsored retirement plans
Financial well-being benefits help employers attract and retain good employees.
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Employer group health & supplemental benefits
Health coverage for your business supports hiring, retention and business continuity.
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Notary services
Strong Tower Advisors can help notarize your documents for financial matters.
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Introductions to estate, succession, investment banking & tax professionals
Some parts of a financial plan need other specialists.
Learn more →Financial life events
Life events we can help with
- Job changes
- Marriage
- Divorce
- Retirement
- Disability
- Death and estate matters
- Income tax mitigation
- Income from selling a business or property
- Private or public stock liquidations
- Windfalls (inheritance, settlements, winnings, life insurance proceeds and other asset sales)
- Other life-changing financial events
Strong Tower’s process
Five steps, from your goals to ongoing review.
- GoalsWhat matters most to you: family, business, financial future or retirement.
- Financial EvaluationWhere you are today compared with where you want to go.
- Financial Plan & RecommendationsA custom roadmap with measurable, actionable steps.
- Financial SolutionsPutting the plan into action.
- Monitor and ReviewOngoing involvement and an annual review as life changes.
Getting started
Start your investment journey.
Your initial consultation is complimentary and by appointment only. Not sure where to begin? A retirement checkup or wealth analysis can help you see whether you’re on track, followed by a one-on-one conversation to review the findings. Try the Retirement Checkup or the Wealth Analysis. Existing Schwab clients can use Schwab Client Login; new Schwab accounts are opened by coordinating with Strong Tower Advisors.
Schedule an introductory call
Let’s talk about your goals.
Need one-on-one guidance? Start with an introductory conversation at the Rockford office, by appointment only.
Important disclosures
Services are described in general terms and are subject to a written agreement. Not all services are available in every state. Investment advisory services, insurance and Medicare products are offered through separate entities and licenses. Investment advisory services: TLG Advisors, Inc. (a Simplicity company), an SEC-registered investment adviser. Insurance and annuities: Strong Tower Advisors (agency NPN 22216236) and Eduardo J. Valdes (individual NPN 8687827), licensed agent. Notary services: an individually commissioned notary. Estate and tax services: planning and coordination only; legal, tax and document services are provided by independent attorneys, tax professionals and estate-planning platforms. Strong Tower Advisors and TLG Advisors are separate and unrelated companies.
Content review
Prepared by Strong Tower Advisors for general retirement education. Rule-based content is linked to primary public sources where practical and is reviewed periodically because tax, retirement-plan, Social Security, healthcare and Medicare rules can change.
About Strong Tower Advisors · Editorial and sourcing standards · Last reviewed October 2026