About Strong Tower Advisors
Relationship, Accountability and Expertise.
“I want my clients to feel confident knowing they will be well served, with thoughtful guidance to strengthen their financial future and a plan that receives the care and attention it deserves.”Eddie J. Valdes

About Eddie
With more than 20 years of experience in the financial services industry, Eddie Valdes has served clients throughout Northern Illinois, Southern Wisconsin, and beyond. From financial planning to investing for the future, his focus is on building a lasting relationship that keeps your primary goals and concerns top of mind. He works closely with you to create a customized plan of action, helping you understand your financial choices and prepare for your family’s needs.
Share your vision for the future with Eddie, and he will help you build a financial roadmap around what matters most to you. Our process incorporates reviewing your essential goals in life and beyond, helping you shape a legacy that can last for generations in the manner you’ve envisioned.
Se habla español. Eddie speaks English and Spanish. Recursos en español
Wealth and retirement planning
Eddie develops wealth management strategies across traditional and alternative investments, retirement income planning, pension analysis, and tax-efficient asset management. His retirement-plan work includes evaluating in-service distributions, rollover options, NUA strategies for employer stock, 72(t) distribution planning, and Rule of 55 withdrawal considerations. His work also includes equity compensation planning, including restricted stock units (RSUs), helping clients consider how employer stock fits into their broader financial picture.
Eddie also assists employers in reviewing and managing workplace retirement plans and helps individuals evaluate their retirement plan investments. Where permitted by the plan and available through authorized platforms, he can provide ongoing investment management within an individual’s existing retirement account.
Insurance and business benefits
His insurance and retirement income experience includes fixed indexed annuities, multi-year guaranteed annuities, income annuities, and life insurance strategies, including whole life and, where appropriate, indexed universal life. He also helps clients review Medicare coverage options and assists businesses with group health and supplemental benefits. His broader planning work addresses long-term care needs, cash management, securities-based lending, budgeting, and debt management.
For business owners and employers, Eddie can help evaluate executive benefit strategies, including executive bonus plans, split-dollar life insurance arrangements, and corporate-owned life insurance, coordinating with insurance specialists and legal and tax professionals as appropriate.
Estate planning and investment approach
Estate and legacy planning are an important part of Eddie’s approach. He helps clients align beneficiary arrangements, wealth transfer, inheritance, and succession strategies with their intentions for their families. He helps clients coordinate the creation and updating of wills, trusts, and other estate documents through estate planning platforms and attorneys, as appropriate.
His investment approach draws on modern portfolio theory, diversification, and risk-based asset allocation to build portfolios tailored to each client’s objectives, time horizon, liquidity needs, and risk tolerance. He considers the tax implications of investment decisions across taxable and tax-deferred accounts, including asset location, holding periods, short- and long-term capital gains, and, where appropriate, tax-loss harvesting, coordinating with clients’ tax professionals as needed.
Education and professional background
Eddie earned a Bachelor of Science in Economics from Northern Illinois University, where he was named to the Dean’s List, and an MBA from Rockford University. His professional background includes passing the Series 6, 63, 7, and 66 examinations. He currently serves as an investment adviser representative with TLG Advisors, Inc., and holds insurance licenses in Illinois, Wisconsin, and Florida.
View Eddie’s SEC Investment Adviser Public Disclosure profile (CRD 4988320) · LinkedIn
A fiduciary commitment
When providing investment advisory services through TLG Advisors, Eddie acts as a fiduciary, with an obligation to put his clients’ interests ahead of his own. That responsibility reflects his guiding principle at Strong Tower Advisors: Putting Clients First.
Family Matters
On a personal note, Eddie enjoys spending time with his family and making an impact through mentorship and community leadership in Northern Illinois. He has served as President of The Entrepreneur Club since January 2018 and previously served for approximately 10 years on the Crusader Community Health board. His former civic affiliations also include the Center for Sight and Hearing, Northern Illinois Community Foundation, Rockford Chamber of Commerce, Rockford Local Development Corporation, Transform Rockford, Rockford Cosmos, and CNCT.

“My grandparents had a huge impact on me becoming a financial advisor. It was 1976 when they arrived in the United States from Chile, forever changing our family’s prospects. My grandfather was a hardworking family man who arrived in this country with only $20 in his pocket and an entrepreneurial spirit. He started a successful antique upholstery shop serving clients throughout Chicago. It is from him that I get my own sense of entrepreneurship.
“I also learned early on about the need for financial planning when my grandparents experienced health issues. I realized how fragile life is and how your health can drastically affect you and your loved ones. During those times, I recognized how essential it is to plan for the future.”
Eddie J. Valdes
In their words
Mr. Valdes has been exceptional in evaluating my current financials and putting together various options that are in my best interest from which to choose. He is very personable and explains portfolio options in simplistic terms. He continually surprises me with his outstanding customer service and willingness to go the extra mile.
Eddie has been a good friend of mine for over 20 years always been the type of friend to look out for his friends best interests even in his teenage years. He has helped me out a great deal in life … I would recommend Eddie’s company Strong Tower to anyone wanting to improve themselves.
Testimonials may not be representative of other clients’ experience and are no guarantee of future performance or success. Each reviewer’s client status, compensation and material relationships are disclosed with their statement.
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